Drexel Heritage needed an online overhaul. Their old site was not hitting their target market (Women who tend to like to mix & match and highly into customized design). We realized that the majority of Drexel Heritage\'s market were into fashion and design blogs, and followed the latest topics on color trends, fabrics, design tips, etc. Our goal with the site was to try to make it feel boutique like, while still staying true to the elegant, classic connoisseurs of traditional furniture lovers. We kept the palette classic in the white sense, but took the liberty with colors and design treatments on the drop down navigation to highlight that \\\"perfect piece\\\" mentality that the designerly/mix & match crowd strives for.