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Web Companies
First Crazy Egg heat map shows how our page looked like when we didn't underline 8 links in the middle of the page and, as you can see, click-through rate was not so impressive.
In the second example we underlined those links and CTR increased significantly. From this we learned a lot about users and how they see links on the page.
Third example shows extremely high number of clicks in footer icons. You can find more info about this experiment at Underline or not to underline experiment.
In the second example we underlined those links and CTR increased significantly. From this we learned a lot about users and how they see links on the page.
Third example shows extremely high number of clicks in footer icons. You can find more info about this experiment at Underline or not to underline experiment.
Stefan
Interesting thing that i\'ve noticed here are clicks on fields that are not links..